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April 25, 2012



I always thought business development was more along the lines of discovering and creating a consumer base...searching to find out wants and needs related to your idea, and then narrowing the focus and creating something specific that people will buy. It actually occurs before business has even begun.

It should be called something different, like "digging for something that might work, but could possibly fail". I guess biz dev just sounds better.

I'm currently in the process of searching, so I found this interesting.

jeff reine

Maybe it should be retitled as "Business Digger" or "Opportunity Archeologist"??

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